Empire Tapes Plc are the UK’s largest producer of technical tapes for the sports industry and we see ourselves as the architects of innovation when it comes to delivering the most advanced range of tapes for the professional hand wrapped athletes around the world.
As part of our ongoing partnership with Empire Pro Tape we have been tasked with creating a variety of marketing materials to promote their brand. We needed to ensure that the Empire branding was always applied consistently regardless of if we were creating an advert in a boxing magazine, vehicle livery or designing a poster.
Most customers need multiple touchpoints with a brand before making a purchase. Marketing collateral is what increases your customer touchpoints.
In a competitive marketplace, we felt that the main way we could differentiate Empire Pro Tape in a crowded marketplace was by heavily featuring the fighters who use and recommend their tapes. We achieved this through using photography and developing the images into marketing materials with a clear branding style. This style was applied consistently across digital and print media, used on the website, and vinyl wrapped on vehicles.
Having designed a wide range of marketing materials, we have always had extremely positive feedback from the team at Empire Pro Tape and we have continued to work with them to develop their brand, website and further marketing materials.
Moirae provided outstanding work from start to finish in creating the empire pro tape website and associated marketing. The feedback from the fight industry has been extremely positive and has given us the perfect platform to launch our range of products. I’m sure it can’t be easy taking ideas from clients heads and delivering on strict timelines, but the team nailed our brief and the results are fantastic! Anyone looking to create a brand and strong social media presence should follow our lead and choose you guys, first class in all areas, thank you!
DEAN SHERIFF - MANAGING DIRECTOR, EMPIRE
