CUS provide multi utility solutions for new commercial developments, and have experience in the utility and construction industry stretching over 30 years.
After completing their re-brand and creating a mobile-friendly website, we then worked with CUS to create an on-going and focused strategy to build their organic traffic to their online platform. The obstacle for this was to ensure we were directly targeting a commercial audience, and not appealing to a residential market. The client often found before they were receiving enquiries for residential projects which is not their target demographic.
After launching a new website the key is to start driving traffic towards it, whether that is through organic or paid search.
By optimising the keywords throughout the site we were able to increase visitor traffic to the website significantly. The project goals which were set allowed us to benchmark and constantly review website's organic performance to improve the return on investment month on month. We met with the CUS team on a regular basis to provide them with progress reports and action plans for full transparency.
