Achill Rock Technologies approached us in need of an identity which reflected the goals and positivity of their business. We were tasked with developing a suitably strong brand which could be applied effectively to their varied printed collateral. We developed a pictoral which draws inspiration from the irregular terrain of a mountainous peak, but has an optimistic, upward trajectory. The series of angled shapes, coloured in contrasting gradients resemble origami patterns and we used this distinctive style sparingly when rolling the brand out across Achill Rock’s marketing materials.
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